Media Releases

12-February-2018 SmartOSC Joins Hands with UrbanFox to Promote End-to-End Ecommerce Services for Retailers

SmartOSC, a leading ecommerce agency, has joined hands with UrbanFox, an omnichannel logistics and channel management solutions brand, and a subsidiary of Singapore mainboard-listed Keppel Telecommunications & Transportation, to jointly promote their end-to-end ecommerce services to retailers across Southeast Asia.

In recent years, several brands, including Club21 and Times Publishing Group, have chosen SmartOSC and UrbanFox as strategic partners for their ecommerce needs. The partnership promises to bring retailers seamless omnichannel solutions, backed by SmartOSC's consulting, user experience and platform implementation practices, together with UrbanFox's logistics services and omnichannel management.

Retailers in the region have been looking to create a more seamless shopping experience for their customers in tandem with their changing shopping habits. According to recent research published in the Harvard Business Review, the omnichannel shopping generation spent an average of 4% more on every shopping occasion in-store and 10% more online than single-channel customers. Even more compelling is that, with every additional channel they used, the shoppers spent more money in the store.

SmartOSC has leveraged its strong ecommerce expertise, technical capability and scalable resources to meet the rapidly evolving needs of global brands and retailers. Today, major consumer brands such as COURTS Singapore, Lotte, Nestlé and Friso have partnered with SmartOSC to implement effective ecommerce solutions, which has enabled the brands to get to market faster, as well as optimise sales.

Thai Son, CEO of SmartOSC shared, "We've seen raving demand from clients in Europe and North America for implementing omnichannel solutions to catch up with the new shopper generation. The same trend is happening across Southeast Asia, and our partnership will help retailers in the region to implement the best practice for their new retail strategy."

Answering the needs at the other end of the ecommerce supply chain is UrbanFox, which is part of Keppel Logistics. By incorporating omnichannel strategies as part of their services provided for B2C and B2B brands, UrbanFox is able to enhance the efficiency of the brands' supply chains.

Channel management is another key service in which UrbanFox is seeing strong pick-up. In this area, UrbanFox helps retailers manage multiple sales channels and distribution from the initial order through to the last mile delivery, by using a centralised inventory management model. UrbanFox counts many major companies among their clients, such as Kao Singapore and Mondelez.

Joe Choa, Managing Director of UrbanFox shared, "UrbanFox has helped retailers respond to the ecommerce trend by integrating their online and offline channels onto one unified platform where inventory, sales and promotional campaigns can be managed across various marketplaces with ease. Following our initial success with clients in Singapore, we hope to offer our effective logistic solutions throughout Southeast Asia together with e-commerce veterans SmartOSC."

Both SmartOSC and UrbanFox will be present at the Last Mile Fulfilment Asia 2018 event in Singapore from March 15-16, to share successful case studies and showcase how retailers can benefit from their joint offering.

The abovementioned transaction is not expected to have any material impact on the net tangible assets or earnings per share of Keppel Telecommunications & Transportation for the current financial year.

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For further information, please contact:


Media Relations:
Trong Trieu (Mr)
Marketing Manager
Marketing Department
SmartOSC Corporation
Tel: +84 974 072 377


Media Relations:
Kevin Ho (Mr)
Assistant Manager
Group Corporate Communications
Keppel Corporation Limited
Tel: +65 6413 6581

Investor Relations:
Tang Yi Bing (Ms)
Deputy Manager
Group Corporate Communications
Keppel Corporation Limited
Tel: +65 6413 6474

About SmartOSC
Established in 2006, SmartOSC is a premium, full-service e-commerce agency. As of Jan 2018, SmartOSC employs more than 350 specialists across its office locations in Vietnam, Australia, Japan, Singapore, the US, and UK. The company is known as a strategic partner to Magento, Sitecore, Hybris, and Adobe platforms in Southeast Asia. Their portfolio includes Courts, Nestlé, Club 21, Lotte, PayPal, SpaceX, Smartbox, eWAY, Priceline Pharmacy, to name a few. For more information about SmartOSC, please visit

About UrbanFox
UrbanFox was founded in 2009 as Courex, a B2C last-mile fulfilment start-up. Following the acquisition of Courex by Keppel Logistics, UrbanFox was unveiled on 24 October 2017 with additional omnichannel logistics and channel management capabilities serving both B2B and B2C customers. As a subsidiary of Keppel Logistics, UrbanFox leverages Keppel's extensive regional network to help brands seamlessly integrate their online and offline channels, warehousing and inventory, as well as last-mile fulfilment requirements to capture opportunities offered by ecommerce. UrbanFox's clients include well-known global brands such as Kao and Mondelez. Find more information about how UrbanFox is shaping the future of logistics at